Your playbook.
Your system.
Your assistant coach.

Your playbook.
Your system.
Your assistant coach.

Meet G, the AI assistant coach that handles your workflow – playbooks, scout cards, practice scripts – so you can spend your time actually coaching.

Meet G, the AI assistant coach that handles your workflow – playbooks, scout cards, practice scripts – so you can spend your time actually coaching.

TeamBuilder from $99/year. ProgramBuilder from $180/year. Basketball and football available now.

Never coached before?

You signed up to help. We sign up to help you.

No experience, no playbook, no problem. G walks you through your first practice, your first game, and everything in between.

See how your first season works

See how your first season works

Experienced coach?

Get your nights back. Expand your impact.

G handles the playbooks, scout cards, and practice scripts so you get home to your family earlier.

See what G does

[Demo clip: a printed playbook scanned and drawn digitally in seconds]

Kids don’t quit sports. They quit bad experiences.

Most coaches – especially volunteers – spend their hours on admin instead of teaching. Practice plans get thrown together. Playbooks live in a binder. And kids who could have loved the game walk away after one bad season.

WhistleTree exists to change that: better-prepared coaches, better experiences, more kids who stay in the game.

New to coaching

Your first season, start to finish

Most volunteer coaches got the job because nobody else raised their hand. You don’t need to know the game inside and out – you need a plan and someone to ask.

Step 1

Set up your team

Add your roster and schedule. Tell G your sport and your players’ ages.

Step 2

Get your practice plans

Walk into every practice knowing exactly what to run, built for your players’ age and skill level.

Step 3

Ask G anything

Rules, positions, drills, game-day nerves. Ask the questions you’d be embarrassed to ask out loud – G draws on advice from experienced coaches.

What G does

The work of a grad assistant, done in seconds

01

Build your playbook

TeamBuilder: start from a library of preloaded plays and draw your own. ProgramBuilder: scan in your existing playbook and snap photos of hand-drawn plays.

01

Build your playbook

TeamBuilder: start from a library of preloaded plays and draw your own. ProgramBuilder: scan in your existing playbook and snap photos of hand-drawn plays.

02

Put together a game plan

Summarizes your scouting and roster notes, pulls the right plays from the ones you’ve uploaded, and helps you build a plan.

02

Put together a game plan

Summarizes your scouting and roster notes, pulls the right plays from the ones you’ve uploaded, and helps you build a plan.

03

Scout cards

Build and print scout cards from your digital playbook without redrawing anything.

03

Scout cards

Build and print scout cards from your digital playbook without redrawing anything.

04

Practice scripts

Generate a practice script around what you want to install this week. Practice mode helps keep you on track.

04

Practice scripts

Generate a practice script around what you want to install this week. Practice mode helps keep you on track.

Your system.
Your assistant.

G learns how you coach and helps you build your own system. It weighs the options and helps you decide – it never gives orders. You’re the coach.

Your knowledge stays yours. We never allow your data to train AI models and you can download and delete at any time.

Pricing

Pick your plan

TeamBuilder

Save 54% annually

For youth league, volunteer, and new coaches.

$99

/year

Just $8.25/month, billed annually

vs. $18/month paying monthly. Go inactive in the offseason for $5/month.

  • Playbook with a library of preloaded plays

  • Practice plans and schedule

  • Roster and depth chart

  • Draw your own plays

  • G, your AI assistant coach (500 credits per month)

Upgrade to ProgramBuilder anytime.

Pay monthly – $18

ProgramBuilder

Save 50% annually

For high school, junior high, AAU, and club coaches.

$180

/year

Just $15/month, billed annually

vs. $30/month paying monthly. Go inactive in the offseason for $5/month.

  • Everything in TeamBuilder, plus:

  • Premium play drawing

  • Scan in your existing playbook

  • Snap photos of hand-drawn plays

  • Full access to G

  • G has access to our library of proven plays, drills, and coaching advice from our team of experienced coaches

Pay monthly – $30

Multi-Sport

Save up to 55% annually

For coaches in more than one sport.

Every sport we offer, one plan – including new sports as they launch.

TeamBuilder Multi-Sport

$149

/year

Just $12.42/month, billed annually

vs. $25/month paying monthly. Everything in TeamBuilder, in every sport.

Pay monthly – $25

ProgramBuilder Multi-Sport

$270

/year

Just $22.50/month, billed annually

vs. $50/month paying monthly. Everything in ProgramBuilder, in every sport.

Pay monthly – $50

Basketball and football available now. More sports coming in 2027.

Subscriptions renew automatically: monthly plans each month, annual plans each year at the annual rate. Inactive plans keep your playbooks and data saved with G paused, and you can reactivate anytime. Cancel anytime from your account. G access is subject to fair use. Each account is for one coach and may not be shared. [Final renewal, cancellation, and refund wording pending legal review.]

WhistleTree

© 2026 Coachology AI, LLC. WhistleTree is a product of Coachology AI, LLC.